MAD Magazine #196 MAD Magazine (USA) Updated: February 1st, 2019 Country: USAEdition: 1st Edition - New YorkCompany: E.C. Publications, Inc.Published: January 1st, 1978Cover: Star WarsSale price: 60 centPages: 52Format: Magazine Editorial Editor: Al FeldsteinAssociate Editor: Nick MeglinAssociate Editor: Jerry DeFuccioCover Artist: Jack RickardArt Director: John Putnam Cover Variations ArgentinaBrasilGreat BritainGreeceNetherlandsMexicoPuerto Rico Featured characters Alec Guinness (Actor)Mark Hamill (Actor)Harrison Ford (Actor)Carrie Fisher (Actor)Peter Mayhew (Actor)John Ritter (Actor) Table of ContentsCoverArtist, Colorist: Jack Rickard[No Title]Department: Letters Star RoarsWriter: Dick DeBartolo Writer: Larry Siegel Artist: Harry NorthEarly One Morning in South AmericaArtist, Writer: Don MartinHospitalWriter: Frank Jacobs Artist: Bob ClarkeMad Diplomacy in Every Day Life SituationsArtist: Paul Coker, Jr. Writer: Stan HartIf Celebrities Answered Their Own Fan MailWriter: Arnie KogenThe Lighter Side of WaterDepartment: The Lighter SideArtist, Writer: Dave BergLate One Afternoon in South DakotaArtist, Writer: Don MartinIf Public Services Were Run Like Private EnterpriseWriter: Frank Jacobs Artist: Jack RickardA Mad Look at Mishaps of the FutureDepartment: The Shape of Zings to ComeArtist, Writer: Paul Peter PorgesReprinted in: US MAD Magazine #19Mad's Literary Agent of the YearArtist: Harry North Writer: Lou SilverstoneA Mad Look at a Modern High SchoolDepartment: A Mad Look atArtist: Jack Davis Writer: Lou SilverstoneInventions We'd Like to SeeArtist: Al Jaffee Writer: Paul Peter PorgesReprinted in: US MAD Magazine #19Early One Evening in Atlantic CityArtist, Writer: Don MartinHe's CompanyArtist: Angelo Torres Writer: Arnie KogenDrawn Out Dramas (Various Places around the Magazine)Artist, Writer: Sergio AragonésBack Cover Inside: What Does a College Education Promise to Give Many of Today's Students?Artist, Writer: Al JaffeeBack Cover: The Frog PrinceWriter: Don Edwing Artist: Don Martin