Publisher’s name: Forsaga útgáfa, Iceland
Editors: Páll P. Daníelsson & Björn Karlsson
All 6 issues have 52 pages
Language: Icelandic – (Íslenska)
Circulation: 10’000 per issue
Translation:
MAD in Icelandic
The variety of Icelandic magazine publications continues to grow, and a new addition, already well-known to many people around the world, has now arrived. Alfred E. Neuman is here with MAD.
Despite Icelanders publishing magazines on all kinds of topics, it is said that none have truly embraced the genre of humor until now. “Spegillinn” (The Mirror), in its time, made an attempt, but the law eventually closed down the publication due to its sharp satire on life.
Now, Páll P. Danielsson and Björn Karlsson have decided to publish the Danish version of MAD magazine, translated into Icelandic, and they will add Icelandic content as well to liven up the Icelandic magazine market.
The first issue has now been released, featuring a selection from MAD magazines over the past 20 years, along with new material such as cover illustrations by Bragi Einarsson, who drew several images.
The publishers promise in a press release that the Icelandic section will not only feature translation work but also original content, ensuring that 5-10% of the magazine will be original Icelandic material. They say that five issues have already been planned.
— Sáf
Icelandic MAD Magazines
Icelandic MAD Merchandise
Translation:
Forsaga moves to the Fjord – Has published **MAD in Icelandic** for one year
– “Isn’t this a crazy magazine, judging by the name?”
“You barely dare to fully agree with that,” says Páll P. Danielsson, one of the magazine’s editors. “Galileo, Pasteur, and Edison were all considered crazy by their contemporaries. We can barely mix ourselves into such a group. However, it should be considered that in the magazine, there is sometimes a character claiming that all people are divided into two groups: those who are boring and those who are crazy.”
– **Who buys such a magazine?**
“It seems to be very diverse people. From children all the way up to the elderly. Both men and women. However, women are a little less involved, as the content tends to appeal more to men.”
Statistics also show that people in the countryside are more sensible than those in the city. People seem to have a good sense of humor and know how to handle the magazine. Some even find in it the wildest absurdities and almost harmless jokes. There’s always something for everyone, whether they love satire or have a more subtle sense of humor. MAD has now been published in Iceland for a full year and is planning for its first issue of the third year. Everyone should enjoy it!”
