MAD Magazine #138 MAD Magazine (USA) Updated: April 2nd, 2024 Country: USAEdition: 1st Edition - New YorkCompany: E.C. Publications, Inc.Published: October 1st, 1970Cover: MAD "puts on" the dogSale price: 35 centPages: 52Format: Magazine Editorial Editor: Al FeldsteinAssociate Editor: Nick MeglinAssociate Editor: Jerry DeFuccioCover Artist: Jack Rickard Cover Variations ArgentinaBrasilDenmarkFinlandGreat BritainGermanyNetherlandsItalyNorwaySweden Featured characters Gregory Peck (Actor) Table of ContentsCover: In This Issue: Mad "Puts On" The DogArtist: Jack RickardTake It At Face Value !Department: Mad Special AdDepartments[No Title]Department: Random Samplings of Reader MailArtist: Paul Coker, Jr. Artist: Jack DavisMoronedDepartment: Mad Movie SatireWriter: Dick DeBartolo Artist: Mort DruckerOne Day At The OceanDepartment: Don MartinArtist, Writer: Don MartinA Sports Fan's Garden Of VersesDepartment: Poem parodyArtist: Jack Davis Writer: Franklin "Frank" JacobsHawks And DoveDepartment: Hawks And DoveArtist, Writer: Al JaffeeHow To Read A Resort AdDepartment: Topical SatireArtist: George Woodbridge Writer: Gilbert BarnhillIf "Peanuts" Were A Weekly TV SeriesDepartment: Doing It Up "Brown" Artist: Jack Rickard Writer: Louis D. "Lou" SilverstoneMad's All-Inclusive Do-It-Yourself TV premiere Newspaper StoryDepartment: Mad's Do-It-YourselfWriter: Franklin "Frank" JacobsThe Lighter Side Of TransportationDepartment: The Lighter Side Of...Artist, Writer: Dave BergSpy VS. SpyDepartment: Spy VS. SpyArtist, Writer: Antonio ProhiasThe Mad Love BookDepartment: Topical GagsArtist: Paul Coker, Jr. Writer: George HartOnce Again In Front Of A Novelty ShopDepartment: Don MartinArtist, Writer: Don MartinThose Wonderful Sixties ! A Year 2000 Backward Look At A Warm And Wonderful DecadeDepartment: Political SatireWriter: Lawrence H. "Larry" SiegelSpy VS. SpyDepartment: Spy VS. SpyArtist, Writer: Antonio ProhiasM*I*S*H M*O*S*HDepartment: Mad Movie SatireArtist: Angelo Torres Writer: Arnold H. "Arnie" KogenOne Day In The Garden Of EdenDepartment: Don MartinArtist, Writer: Don MartinWhat Innocent Product Threatens The World With An Immense Explosion ?Department: Mad Fold-InArtist, Writer: Al JaffeeThe ArtistDepartment: The ArtistArtist, Writer: Antonio ProhiasDrawn Out Dramas (Various Places around the Magazine)Artist, Writer: Sergio Aragonés