MAD Magazine #157 MAD Magazine (USA) Updated: January 25th, 2019 Country: USAEdition: 1st Edition - New YorkCompany: E.C. Publications, Inc.Published: March 1st, 1973Cover: The Planet of the ApesSale price: 40 centPages: 52Format: Magazine Editorial Editor: Al FeldsteinAssociate Editor: Nick MeglinCover Artist: Norman MingoAssociate Editor: Jerry DeFuccio Cover Variations AustraliaBrasilBrasilBrasilBrasilBrasilGreat BritainGermanyGermanyNetherlandsItalyAustralia Featured characters Ricardo Montalbán (Actor)Cher (Musician)Charlton Heston (Actor) Table of ContentsCover: In This Issue We Rip Off... The Planet of the ApesArtist, Colorist: Norman MingoThe Milking of the Planet That Went ApeDepartment: Monkey Big BusinessArtist: Mort DruckerA Mad Look At MoneyDepartment: A Mad Look At MoneyArtist, Writer: Arnoldo FranchioniOne Day On the HighwayDepartment: Don MartinArtist, Writer: Don MartinYou Never Can Win With A Bigot!Department: In the Ire of the BeholderArtist: Paul Coker, Jr. Writer: Frank JacobsDon't You Feel Like A Schmuck?!Department: Misfortune KookieArtist, Writer: Al JaffeeThe Lighter Side Of... PermissivenessDepartment: Berg's-Eye ViewArtist, Writer: Dave Berg[No Title]Department: Spy vs SpyArtist, Writer: Antonio ProhiasMiddle Class Poverty Is...Department: Tightening the MoneyArtist, Writer: Lloyd GolaYour Monthly "Pen Pal"Department: Captive AudienceArtist: George Woodbridge Writer: Tom KochSome Really Dangerous Jobs For George PlimptonDepartment: Let George Do It!Artist: Jack Davis Writer: Arnie KogenOz-Revisited Or...Let's Follow the Yellow Brick Road Again...If We Can!Department: Gee, Wizard!Writer: Don Edwing Artist: Bob ClarkeThe Funny & Glare ShowDepartment: The Mod CoupleWriter: Dick DeBartolo Artist: Angelo TorresLate One Night On A Dark and Scary StreetDepartment: Don MartinArtist, Writer: Don MartinDrawn Out Dramas (Various Places around the Magazine)Artist, Writer: Sergio AragonésBack Cover Inside: What Crazy New Trips Are the Freaks Into Lately?Artist, Writer: Al JaffeeBack Cover: The Choke's On Us!