MAD Magazine #173 MAD Magazine (USA) Updated: January 28th, 2019 Country: USAEdition: 1st Edition - New YorkCompany: E.C. Publications, Inc.Published: March 1st, 1975Sale price: 50 centPages: 52Format: Magazine Editorial Cover Artist: Jack DavisEditor: Al Feldstein Cover Variations BrasilGreat BritainGreeceItalyNorway Table of ContentsCoverArtist, Colorist: Jack Davis[No Title]Department: Letters ChinaclownDepartment: Chinese Water Torture Artist: Mort Drucker Writer: Larry SiegelOne Saturday Morning in a SupermarketDepartment: Don Martin Artist, Writer: Don MartinA Mad Look at Our Consumer SocietyDepartment: Possession Is 9/10ths of the Lure Artist, Writer: Arnoldo FranchioniSpecialized Magazines for Office Waiting RoomsDepartment: Setting Up for the Bill Artist: Jack Rickard Writer: Tom KochA Mad Look at Model-BuildingDepartment: Kit Stuff Artist, Writer: Sergio AragonésThe Lighter Side of CollectingDepartment: Berg's Eye View Artist, Writer: Dave BergSpy vs. SpyDepartment: Joke & Dagger ; Spy vs. SpyArtist, Writer: Antonio ProhiasYou Know You're Really a Pet Owner When...Department: Reigning Cats and Dogs Artist, Writer: Lloyd GolaOne Hot Sunny Afternoon in the Middle of the OceanDepartment: Don Martin Artist, Writer: Don MartinMad's Poll-Taker of the YearDepartment: Numbers Racket Artist: Paul Coker, Jr. Writer: Lou SilverstoneAnnual Reports to Family MembersDepartment: Home Economics Artist: Irving Schild Writer: Tom KochA Modern Business Success StoryDepartment: Inferiority Complex Writer: Dick DeBartolo Artist: Bob ClarkeKojerkDepartment: Putting on the "Telly" Artist: Angelo Torres Writer: Arnie KogenOne Tuesday Afternoon on West Main StreetDepartment: Don Martin Artist, Writer: Don MartinDrawn Out Dramas (Various Places around the Magazine)Artist, Writer: Sergio AragonésBack Cover Inside: What Is the One Driving Hazard That Auto Makers Are Almost Powerless to Remove?Artist, Colorist, Writer: Al JaffeeBack Cover: Who Goes Up...Must Come DownArtist, Colorist: Irving Schild