Here's a cool collection of MAD Magazine memorabilia. Produced in 1997 for E.C. Publications, this is a store display kit, featuring items promoting the "New" MAD. The re-launch of the "New" MAD Magazine took place on April 1, 1997. The new MAD featured a new logo on the cover, a few different artist and writers, new character features (like Melvin & Jenkins), and just a general new format. The items included in this lot include two (2) different posters, a mobile display (the items are unpunched from the card), a cover letter on MAD stationery, and the original storage envelope.