Produced in the 1980's by E.C. Publications, this item is a MAD Magazine / Alfred E. Neuman memo pad. This item was produced as a giveaway premium at trade shows and other media events, and it is one of two different pads that were produced. The other pad was black on blue, and was printed on heavier paper stock. In any event, this pad is super hard to find, and contains at least 25 sheets. I stopped counting after 25, and there were still a few left. Measuring approx. 5" by 7"