This is a cool piece of MAD Magazine memorabilia. Produced in 1988 by Applause, this is the original display stand for the set of three (3) MAD Magazine 35th Anniversary watches. The watches had either red, white, or black bands, and they were sold individually in their own seperate boxes. These display stands were simply that: for display only. All three watches could be displayed at one time with this device, but they were display sample watches.