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Applause Inc. was a company that produced stuffed toys and collectible figurines. The company produced licensed toys from Warner Bros., Disney, and Jim Henson's Muppets. Its principal subsidiaries included Dakin Inc. and International Tropic-Cal Inc. The Applause brand survives as part of Russ Berrie.
The company was founded as The Wallace Berrie Company in 1966 by Wallace Berrie. In 1979 the company obtained worldwide rights to The Smurfs and released figurines in 1979 at $1.50 each. The figurines became one of the best-selling toys of 1982. That year, the company acquired the Applause division from Knickerbocker Toys, which came with the licenses to Disney, Sesame Street, and Raggedy Ann and Andy. In 1986, the company changed its name to Applause Inc. and released California Raisins merchandise. It would also produce various Batman merchandise, focusing largely on small figures and dolls, from the late 1980s into the early 1990s. In 1992, Applause released the Magic Trolls Babies toy line.
Wikipedia contributors. (2018, May 30). Applause (toy company). In Wikipedia, The Free Encyclopedia. Retrieved 08:23, July 26, 2018, from https://en.wikipedia.org/w/index.php?title=Applause_(toy_company)&oldid=843665182
Last updated on 26th July 2018 10:25 am