MAD Magazine #173 
Editorial
- Cover Artist: Jack Davis
- Editor: Al Feldstein
Cover Variations
Table of Contents
Cover
Artist, Colorist: Jack Davis
[No Title]
Department: Letters Dept.
A Mad Look at Our Consumer Society
Department: Possession Is 9/10ths of the Lure Dept.
Artist, Writer: Arnoldo Franchioni
Specialized Magazines for Office Waiting Rooms
Department: Setting Up for the Bill Dept.
Artist: Jack Rickard Writer: Tom Koch
You Know You're Really a Pet Owner When...
Department: Reigning Cats and Dogs Dept.
Artist, Writer: Lloyd Gola
One Hot Sunny Afternoon in the Middle of the Ocean
Department: Don Martin Dept.
Artist, Writer: Don Martin
Mad's Poll-Taker of the Year
Department: Numbers Racket Dept.
Artist: Paul Coker, Jr. Writer: Lou Silverstone
Annual Reports to Family Members
Department: Home Economics Dept.
Artist: Irving Schild Writer: Tom Koch
A Modern Business Success Story
Department: Inferiority Complex Dept.
Writer: Dick DeBartolo Artist: Bob Clarke
Drawn Out Dramas (Various Places around the Magazine)
Artist, Writer: Sergio Aragonés
Back Cover Inside: What Is the One Driving Hazard That Auto Makers Are Almost Powerless to Remove?
Artist, Colorist, Writer: Al Jaffee
Back Cover: Who Goes Up...Must Come Down
Artist, Colorist: Irving Schild
