This is a cool piece of MAD Magazine memorabilia. Produced in 2015 by Tans Club, this item is a bandana / neckerchief promoting Phase Two of DAB. DAB stands for Digital Audio Broadcasting, and a Phase Two expansion occurred in the United Kingdom in 2015. I am not sure of the connection between DAB and MAD Magazine / Alfred E. Neuman, but perhaps it is the "What - Me Worry" angle. Who knows? This item measures approx. 14" by 14".