This is a cool Alfred E. Neuman for President collectible. Produced in 1984 for E.C Publications, this item is the "blue ringer" version of the Alfred E. Neuman for President t-shirt. The 1984 Alfred E. Neuman for President campaign kit was not technically a MAD Magazine created item. It was merely a group of people who came up with the idea, and MAD Magazine endorsed them in their Letters Pages. There was also a bumper sticker produced for this kit, which is rarer than the t-shirt.