This is an original display sign from The New Theatre, an off-Broadway theater in New York City. Featuring Alfred E. Neuman and the MAD logo on the front, this poster is from The MAD Show, an off-Broadway musical revue based on the stylings of MAD Magazine. This show opened in January of 1966 at the New Theatre, and ran for 871 performances. Measuring approx. 14" by 22".