In the late 70's and early 80's prices on food were on the rise in Scandinavia (and everywhere else). This was to a part blamed on fancy ads and colourful packages. And yes, ad agencies were making money hand over fist on food manufacturers that wanted to jazz up their products so they would stand out on the shelves. Foreign products sometimes also lacked a comprehensive list of content, making them dangerous for people with allergies. To "combat" this, one of the co-op manufacturers in Sweden came up with a marginally cheaper generic brand. MAD's spoof on this brand is that it was easily recognised by its somewhat dull wrapping in blue and white. The brand is still around, though today it has lost it's two-tone appearance and just looks like anything else on the shelves.
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