This is a cool MAD Magazine display item. Produced in 1991 by Little, Brown & Company, this item is a countertop display unit for the Completely MAD book. This item was designed to be place at the checkout counter at bookstores and perhaps even comic book shops. This stand will hold both the hardcover and trade paperback versions of this book. The bottom "holder" appears to be a generic stand, but the top display is pure gold. Probably the rarest of all the Completely MAD book collectibles.