This is a cool Alfred E. Neuman wristwatch. Produced in 1993 by E.C. Publications, this watch was sold exclusively at the Warner Brothers Studio Stores from 1993 to 1996. The face of the watch features a cross-eyed Alfred E. Neuman, and the storage box has color graphics on the led and also the cardboard sleeve in which it rests. This watch is one of several pieces of MAD Magazine memorabilia produced for sale at the W.B.S.S. , with others being a denim jacket, a sweatshirt, a metal money clip, a statue, a puzzle, and cocktail napkins, just to name a few.