Het MAD Versier-Boek
"Het MAD Versier-Boek" (The MAD Decorating/Adorning Book) is the sixth Dutch paperback compilation from the satirical powerhouse MAD Magazine. This particular volume appears to focus on the theme of appearance and personal preference, as suggested by its title and the imagery presented on its covers.
The front cover features a central figure, unmistakably Alfred E. Neuman, MAD's iconic mascot, surrounded by a diverse group of women. The women are depicted in various states of dress and activity, from a tennis player to one in a more formal evening gown, suggesting a commentary on different styles, desires, or perhaps the act of "dressing up" or "adorning." The presence of Alfred E. Neuman, known for his unchanging, simple demeanor, amidst these more stylized figures adds a layer of typical MAD irony, juxtaposing the ordinary with the exaggerated. The text on the front cover clearly credits the "Teksten" (Texts) to Larry Siegel and "Illustraties" (Illustrations) to Angelo Torres, indicating that this is a collection of their work, both prolific contributors to MAD Magazine.
The back cover further elaborates on the theme with the headline "SMAKEN VERSCHILLEN" (Tastes Differ). Below, a series of the same characters from the front cover are shown, but this time they are "undecorated" or in more basic, perhaps less flattering, attire. The accompanying text humorously discusses the unpredictability of human choices, whether concerning partners, cars, hobbies, or books. It playfully asks why some people would pass over this book, especially when others might simply laugh at its content without actually buying it, ending with a direct address to the reader, "Gelukkig ben jij niet een van die druiloren, die niet tot de aanschaf overgaan van..." (Luckily, you are not one of those dullards who do not proceed to purchase...). This direct, fourth-wall-breaking address is a classic MAD trope, engaging the reader with a blend of self-deprecation and salesmanship. The underlying message seems to be a satirical take on consumerism, personal taste, and perhaps the superficiality of appearances.
Price (Original):
- f. 4,95 (Dutch Guilders)
- BF. 85 (Belgian Francs)
Editorial
- Illustrator: Angelo Torres
- Author: Lawrence H. "Larry" Siegel