Promotional Poster "Verheizen Sie das neue MAD"

Promotional Poster "Verheizen Sie das neue MAD" • Germany

This poster dates from the 1970s and was distributed to bookshops by the German MAD editorial team for promotional purposes. It shows Alfred E. Neuman lighting a then current German MAD magazine on fire. This magazine is number 59, for which Horst Baerenz painted the cover.
The title of the poster is "Verheizen Sie das neue MAD - Unser Beitrag zur Energiekrise", which means in English "Burn up the new MAD - Our contribution to the energy crisis".
German advertising posters from this period are highly sought after by collectors. Only 1 copy of this poster is known to exist.