Bookends Plastic Set (Gold Version)

Bookends Plastic Set (Gold Version) • USA

This is a set of the gold version of MAD Magazine bookends. These bookends were originally shrink-wrapped around a collection of MAD paperback books, and a paper bookmark was also included. Using these bookmarks was a genius idea by MAD to sell their unsold MAD paperbacks, as MAD could choose any titles they wanted, instead of printing the titles on a box or paper sleeve. This set of MAD bookends is known as the "Gold" version, as the bookends are gold in color with blue printing. A different colored "Red" set was also produced, and that set had gold lettering. Also rumored to exist was a "Green" set, but in my almost 30 years of collecting MAD Magazine memorabilia, I have never seen any example of that set.


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