Produced in 1993 by E.C. Publications, this is the MAD Magazine Style Guide. The MAD Magazine Style Guide was produced for potential licensees to show them how MAD Magazine wanted to market their brand. This guide has pages and pages of graphics and icons, and has sections that feature Alfred E. Neuman, Spy vs. Spy, and the MAD Magazine logo. This auction contains the complete binder, with Post-It notes attached to some of the pages showing approval votes by John Ficarra and Nick Meglin. It shows a little bit of storage and handling wear, but is in Excellent display condition.