Vintage Pre-MAD Alfred E. Neuman Matchbook Pair "Let's All Smile" Staehler's

Pair of vintage original promotional matchbooks featuring the classic early proto-Alfred E. Neuman caricature ("Let's All Smile" / "Defacing You"). Produced by Superior Match Co., Chicago. Original vintage advertising for "Staehler's - Wines, Liquors, Beers, Sodas" (West Bend, Wis.) Front showcases the iconic grinning trio graphic ("Let's All Smile") Covers show minor age toning and edge handling consistent with vintage paper Staple intact; match combs present inside