MAD Magazine USA Promotional Licensing Folder – Alfred E. Neuman

Original MAD Magazine promotional folder from the USA. This fold-out brochure was distributed to retailers and licensees to promote MAD merchandise, including t-shirts, mugs, and "MAD money". The front cover features a full-size portrait of Alfred E. Neuman. The interior opens to a collage of MAD products and classic characters. The back cover displays a Spy vs. Spy illustration and retains an intact "Open Here" sticker positioned on the back of Alfred's head. An unusual and highly displayable piece of MAD ephemera.