This is a cool piece of MAD Magazine memorabilia. Produced in the early 1960's by Standard Plastic Products (SPP), this is the vinyl top cover for a school binder. The company, SPP, made about five or six different school binders with the word "MAD" on the cover, and at least three (3) of them also included a likeness of Alfred E. Neuman on them. The Alfred E. Neuman likeness on this piece of vinyl has been colored out by green paint or marker. But, it is an example of a very hard to find piece of Alfred E. Neuman memorabilia. Please remember: this is not a full binder. It is just the top vinyl cover.